As part of a large campaign for the Olympics, I was asked to create a short film that would explain what the hashtag #thenew meant, and encourage people to use it.  The film was made using user generated content found on YouTube and footage of real families shot for us by Everynone. At last count it had nearly 900,000 views on YouTube.
       
     
       
     
       
     
       
     
       
     
       
     
 As part of a large campaign for the Olympics, I was asked to create a short film that would explain what the hashtag #thenew meant, and encourage people to use it.  The film was made using user generated content found on YouTube and footage of real families shot for us by Everynone. At last count it had nearly 900,000 views on YouTube.
       
     

As part of a large campaign for the Olympics, I was asked to create a short film that would explain what the hashtag #thenew meant, and encourage people to use it.

The film was made using user generated content found on YouTube and footage of real families shot for us by Everynone. At last count it had nearly 900,000 views on YouTube.

       
     
The New: Share Your Story -- #TheNew | Chevrolet

As part of a large campaign for the Olympics, I was asked to create a short film that would explain what the hashtag #thenew meant, and encourage people to use it.

The film was made using user generated content found on YouTube and footage of real families shot for us by Everynone. At last count it had nearly 900,000 views on YouTube.

       
     
The New Paperwork: Getting Creative -- #TheNew | Chevrolet

We created mini films using real families, shot by Everynone, for the Chevrolet Instagram account to show our followers what kind of content they could create using #TheNew.

       
     
The New Playroom: Playtime -- #TheNew | Chevrolet

We created mini films using real families, shot by Everynone, for the Chevrolet Instagram account to show our followers what kind of content they could create using #TheNew.

       
     
The New Social Climbing: Rock Climbing -- #TheNew | Chevrolet

We created mini films using real families, shot by Everynone, for the Chevrolet Instagram account to show our followers what kind of content they could create using #TheNew.

       
     
The New Cheer Squad: Bowling League -- #TheNew | Chevrolet

We created mini films using real families, shot by Everynone, for the Chevrolet Instagram account to show our followers what kind of content they could create using #TheNew.