so where do i start?
I have been incredibly lucky in my career to work for some amazing clients, making some really cool stuff. I’ve worked on tampons, sports cars, and pretty much everything in between (including telemedicine, electric vehicles, pizza, adjunctive hemostats, hats, Montessori schools, luxury window treatments and global travel).
Creating great content has always been at the heart of my work, whether it’s been to help girls feel better about their bodies, to make getting medical treatment faster and easier, to give parents the information they need to choose the right preschool for their kid, or to herald the release of one of the most iconic sports cars of the century.
I believe deeply in kindness and empathy — good leadership means an open door and a ready ear to lend. Whether it’s with my colleagues or my clients, it’s my job to listen and support their hopes and dreams.
2021-present
Senior Copywriter @ Factor Creative
Remote (San Francisco, CA)
Lead writer for Google Maps Platform website, Google Shopping CRM, Google One website and pre-roll, co-writer on Google Fi CRM. Also involved in pitch work and agency culture.
2015-2019
Creative Director @ Perficient Digital (formerly Enlighten)
Ann Arbor, MI
Oversaw all content efforts (copy, video, photography and copywriting), expanding agency services and assisting on new business pitching. Clients included AAA/The Auto Club Group, Carhartt, Cedars-Sinai, Johnson & Johnson, Hunter Douglas, Lids, Trinity Health, Learning Care Group
2013-2015
ACD/Copy @ Commonwealth//McCann
Detroit, MI
ACD for Chevrolet performance vehicles and trucks/SUV. Part of the team that founded the Chevrolet Global Content Studio, creating motion, still and social content for the automaker’s 10 key global markets.
2012-2013
Director of Social Media @ The University of Michigan
Ann Arbor, MI
University-wide lead, tasked with ensuring brand standards, educating colleagues on practicalities and possibilities of social media, introducing new channels. Also sat on the Executive Marketing Council.
2010-2012
Copywriter @ Goodby, Silverstein and Partners
Detroit, MI
Digital and motion copywriter for Chevrolet and the Music Hall Theater of Detroit.