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Every Christmas I say "this was the best Christmas ever." And every year I mean it.
The Camaro ZL1 is the most technologically advanced Camaro in history. So how do you create compelling content to celebrate the launch of a car that will completely change its segment?
Your only talent is GM engineers. And there's a test at the proving grounds tomorrow. Maybe you want to be there. GO.
We started with the task of making one video. We ended up with five videos, two broadcast spots, a website, and a project that the CMO of Global Marketing at General Motors called "Some of the best work done for Chevrolet so far."
All done with a budget less than it takes to license a song from a bar band. This was the first work of its’ kind, but since then has been duplicated by automotive agencies many times over.
We had created content for Camaro ZL1 that was unlike anything else on the Chevrolet site. So we created a micro-site that carried through the look, feel and tone that we had already established for the vehicle.
Because of the nature of the audience, we also tracked down and included all of the detailed information an enthusiast could want.