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Every Christmas I say "this was the best Christmas ever." And every year I mean it.
For the launch of the re-designed Chevrolet Malibu, we wanted to create a digital campaign that played off of the TVC tagline "The Richest Guys on Earth."
We created a truthful, but not condemning, commentary on the role of social media in our society, and what it means to capture the moments that make us The Richest Guys on Earth (or, as we shortened it for digital, "Truly Rich"). It consisted of both long and short format films for a variety of digital placements, as well as a social campaign using the hashtag #trulyrich.
This video was the first ever Facebook video ad.