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Every Christmas I say "this was the best Christmas ever." And every year I mean it.
As part of the Corvette C7 launch team, my partner and I were responsible for print, OOH and experiential advertising.
The billboards were in Times Square and high-traffic areas of Los Angeles, and featured quotes I pulled from glowing magazine reviews, along with the photography my partner had directed.
Our team also put together an experience for the Wired Store pop-up in New York, complete with a large-screen precision driving game.
(please excuse the stock photography)
For Esquire's Sexiest Woman Alive issue, I wanted to play off the theme of the magazine while keeping the growling tone of the Corvette brand.