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Every Christmas I say "this was the best Christmas ever." And every year I mean it.
We were tasked with creating a digital campaign that would drive people to watch the Chevrolet spots on YouTube.
So we went simple. Funny celebrity, in your face, edgy writing.
We created four :30 spots, four commentary videos, five rich media OLA units (for multiple sizes), one YouTube homepage takeover and a re-skin of the Chevrolet YouTube channel.
This campaign was shortlisted for Best Integrated Campaign at Cannes.
Advertising, wonderful advertising.